CASE STUDY
Rose’s
Rose’s
Launch a premium ecommerce flower brand.
Launch a premium ecommerce flower brand.
The Gap
The Gap
The obvious story was Derrick Rose. The bigger opportunity was what Derrick Rose represented: gratitude, connection, Chicago, and giving people their flowers while they can still receive them.
The obvious story was Derrick Rose. The bigger opportunity was what Derrick Rose represented: gratitude, connection, Chicago, and giving people their flowers while they can still receive them.
The Opportunity
The Opportunity
Build a brand rooted in meaning, connection, and the story only they could tell.
Build a brand rooted in meaning, connection, and the story only they could tell.
The Expansion
The Expansion
Rose’s expanded from a celebrity-founded flower shop into a brand built around meaning. A product people could purchase became a story people could see themselves in.
Rose’s expanded from a celebrity-founded flower shop into a brand built around meaning. A product people could purchase became a story people could see themselves in.
THE IMPACT
Launched from zero. 2.5M views in the first 13 days. Built a community of 24.5K followers. Created a foundation for national growth beyond founder recognition.
Launched from zero. 2.5M views in the first 13 days. Built a community of 24.5K followers. Created a foundation for national growth beyond founder recognition.
Ready to build what matters?
Ready to build what matters?
START WITH CLARITY →
START WITH CLARITY →