CASE STUDY
tgin
tgin
Maintain momentum after transition.
Maintain momentum after transition.
The Gap
The Gap
Everyone understood the founder’s importance. But the opportunity was not only preserving her story. It was expanding what she built. Because the strongest brands are bigger than one moment—they become something people carry forward.
Everyone understood the founder’s importance. But the opportunity was not only preserving her story. It was expanding what she built. Because the strongest brands are bigger than one moment—they become something people carry forward.
The Opportunity
The Opportunity
Expand the story beyond one founder into a community ready to carry the legacy forward.
Expand the story beyond one founder into a community ready to carry the legacy forward.
The Expansion
The Expansion
tgin became more than a founder story. It became a brand story powered by the community that believed in it. The work expanded across social strategy, creator partnerships, cultural activations and retail moments designed to keep the brand moving forward while honoring what had already been built. From Curls and the City, powered by Target, to partnerships with creators who could authentically carry the brand into new conversations, each touchpoint was built to strengthen relevance without losing the trust of the existing community. The strategy also created room for larger cultural moments, including Rolling Loud Miami, while maintaining a direct connection between social engagement, retail visibility and business growth.
tgin became more than a founder story. It became a brand story powered by the community that believed in it. The work expanded across social strategy, creator partnerships, cultural activations and retail moments designed to keep the brand moving forward while honoring what had already been built. From Curls and the City, powered by Target, to partnerships with creators who could authentically carry the brand into new conversations, each touchpoint was built to strengthen relevance without losing the trust of the existing community. The strategy also created room for larger cultural moments, including Rolling Loud Miami, while maintaining a direct connection between social engagement, retail visibility and business growth.
THE IMPACT
Highest website revenue. Retail growth doubled. Expanded cultural relevance through moments including Rolling Loud Miami. Strengthened brand presence during one of its most important transitions.
Highest website revenue. Retail growth doubled. Expanded cultural relevance through moments including Rolling Loud Miami. Strengthened brand presence during one of its most important transitions.
Ready to build what matters?
Ready to build what matters?
START WITH CLARITY →
START WITH CLARITY →